You're interested in a product ..., some searching,

"AH HA! This sounds good ..."

Click on the link ... and you're greeted by the product's web site. In this case, I'm talking about 3rd party components or products that you might purchase to aid in the development of an software application. But this can be easily generalized for nearly any product.

My list of things I look out for ...

• Grammar or spelling mistakes. I'll definitely forgive mistakes in a blog post, but anywhere else on your site .... grrrr.
• Lack of product or screen shots (almost every component or 3rd party product can be shown in some way, either directly or through a demonstration application).
• Confusing pricing or licensing terms
• Non royalty free licensing terms
• Click-through agreements for end-users (end users of the product using the 3rd party widget)
• A support forum with only a few posts
• A support forum where people keep wondering where the support is ... (this is usually the kiss of death for me)
• No plans for future development
• No clear release date for the product (how old is the current version, etc.)
• Non professional web sites (eh, you know what I mean)
• No contact information (like an e-mail address, phone number, address, something).
• Web site not current. If your web site isn't current, I wonder if you're actually working on the product...
• A blog that isn't updated. Sure sign of lack of interest on the vendor's part.
• No trial edition.

What would you add?

If it's a component I'm interested in, I won't even bother downloading a trial if I don't feel like the list above has been satisfactorily met by the vendor.