I was looking at the Mini web site earlier tonight -- well designed overall, except for the terrible pop-up experience. There's a lot of fun lurking around the web site, from the prose on the web site to the general attitude through-out the site. I ignored the site though while I was looking around and an alert box was displayed, with the following text:

Sorry to interrupt, but haven't you been in front of this computer long enough? We here at MINI are worried you're not getting enough exposure to the sun and stars. Don't worry, we'll be here all week. So, get going. Save your retinas for the road.