Announcing the new name for Avalon, I mean WinFX, .NET 3.0. 
Not that I'm too surprised. Microsoft has made some awful product naming decisions. Most recently bone-headed naming by marketing and legal:
Sparkle becomes Microsoft Expression Interactive Designer. Huh? Rolls off the tounge, doesn't it?
Here's my humorous speculation as what Microsoft would do if they released a pro-photographer software application.
Compare/contrast this first though to Apple's Aperature, and Adobe's still in beta Lightroom.
June 12, 2006. Microsoft is proud to announce the beta release of dLens, a new professional and amateur photography application, aimed to ....
Six months pass while excitement builds, web sites are excited, forums created, etc. and a new press release is distributed:
Dec 15, 2006. Microsoft announces the release of a new generation of professional and amateur photography applications available in two versions: The Microsoft Expression Still Photo Management and Editing Tool, Professional Edition, or MESPMETPE for short, and the Microsoft Expression Still Photo Management and Some Editing Tool Functionality, Basic Edition, or MESPMSETFBE ....
In any case, back to my lack of surprise. The WinFX downloads always were versioned 3.0 and some beta number (most recently 2). So, they've headed off the typical criticism of releasing a 1.0 product and skipped ahead right to 3.0! Excellent!
I can see the download options now for .NET 3.0:
.NET 3.0, for computers running Microsoft Windows XP and Windows 2003 Server. Includes the .NET framework 2.0, WPF, WWF, and all other meaningless product names we could think of. If it hasn't been branded .NET, you don't need it.
.NET 3.0 for computers running Microsoft Windows 2000. Most of the above, but we had to leave out some of the acryonymed products and functionality as we didn't get around to making them run on Windows 2000. Sucks huh?
.NET 3.0 for computer running really old unsupported operating systems. Includes an installer that suggests you upgrade to a newer version of Windows. It would have been terribly slow even if it had installed and run anyway!