Ugly web sites are good?
From getanewbrowser.com, there's a discussion of a blog post on SiteReference about The Surprising Truth About Ugly Websites. The author, Mark, comes to the conclusion on SiteReference that ugly sells. I'll add my opinion here ...
I feel Mark is way off base on this one and confuses why many ugly web sites, such as Ebay, Plenty of Fish, Craigslist, and many others, are very successful.
They are functional. They have features or information that people want. Users are willing to ignore the sometimes serious cosmetic issues, looking instead for the beauty inside. (Isn't that something your mother always told you?
).
This picture below represents ebay and those other ugly web sites. It's a face only a mother could love, yet for many people, pug dogs are the perfect happy little dog that make great companions. (I like pug dogs -- don't get me wrong!).
Interestingly, I thought that the Pug Dog Club of America (surely a well respected and professional organization), would have a bunch of pictures I might be able to use of their furry little friends (and nicely designed web site). I couldn't find any color pictures, but I could find a lot of very useful information that I'm sure pug owners and potential pug owners find very useful -- thereby providing exactly the service that their 'customers' need. It's not flashy -- unless you count a small animated GIF pug dog -- but it's functional. Although I'm speculating, I bet it gets quite a few hits each day. If I was looking for pug information, I'm sure I'd use the site.
Clearly the Club concentrated on functionality and information first. Great! You rarely want to get bogged down by the appearance of your product or web site until you've got some functionality developed. I see it happen much too often though. Once you get functional, then start considering appearance, branding, etc.
If there were two Pug Dog Clubs (and maybe there are -- I'm not a pug dog owner), the web site with more information and functionality that helps pug dog owners is likely to be more successful than the one that does not. It has little to do with the appearance of the web site.
Competitors won't be able to sell beauty if they don't have at least the same or more often, better, functionality. Ugly doesn't sell to the masses.











